What is Relationship Marketing and Why Care?
Hi All! In this “age of the consumer”, smart marketers understand the true value of customers to their business and are increasingly focusing on becoming a Youtility for them; marketing what is wanted...
View ArticlePowerful Pinterest Tips to Help Grow Your Small Business
Hi All! As the third most popular social media network after Facebook and Twitter, Pinterest has over 48.7 million users, recording more than 25 million monthly visitors. And it has become a powerful...
View ArticleTips for Using Instragram to Grow Your Small Business
Hi All! With social media ruling the roost in business promotion, it’s hard to ignore any social networking platform these days, and Instagram is no exception. What started as an iPhone only app has...
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Three Ways Authors Can Get Media Coverage for Free
Hi All! On a regular basis, I have Authors contact me who are extremely frustrated because they’ve spent tons of time and effort (and oftentimes, a lot of money) writing their books only to see the...
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Four Ways to Market Your Content (that Most People Don’t Do)
Hi All! You feel you have created a masterpiece in the form of your long-form content, such as an article or blog post. But it is of no value to you until others read it. You need to spread the word to...
View ArticleThree Ways to Engage and Attract Millennial Customers
Hi All! For Sellers to more successfully engage, attract, and develop new customer relationships, it’s important to be aware of this interesting fact shared by J. Walker Smith, Ph.D. and Ann Clurman,...
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10 Social Media Tips for Effective Book Marketing
Hi All! With the boom of self-publishing, most authors don’t have the backing of a traditional Publishing House to handle the marketing of their books. And, nowadays, even if you do land a book...
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10 Tips to Write Articles to Build Your Personal Brand
Hi All! If you want to increase awareness for your Personal Brand and drive more traffic to your website, you need to write articles. Not only can this strategy immediately position you as an expert in...
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Bad Social Media Etiquette Could Be Killing Your Brand
Hi All! Back in 2012 I wrote a blog post entitled “Do You Suffer from Social ‘Me’dia Syndrome?”. It was picked up by tons of other blogs and also led to my being asked to write variations of it for...
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The Beauty of Branding: What It Means to Your Business Success
The benefit of consciously shaping a Personal or Company Brand is focus. When you know with utmost clarity what you want you, or your company, to be known for, it is easier to develop an effective...
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